What is the most effective advertising?

What is the most effective advertising? This is the question that many entrepreneurs or professionals in the advertising and marketing sector have in mind. The most effective advertising is the one that makes the target audience feel they need your product or service, either because it is superior in quality, price, and/or quantity compared to others.

To determine which advertising will be the most effective depends largely on the product or service being offered and the format in which it is delivered, whether physical or digital. To explore the topic further, let's look at which formats might be more favorable depending on the type of products or services being advertised.

The effectiveness of digital advertising.

Nowadays, digital advertising offers advertisers the ability to work and better segment users using their own data. Digital advertising also provides advertisers and marketing experts with much more precise metrics regarding the performance of their ads in the specific sectors they've chosen to display their campaigns.

Among other things, advertisers can track metrics such as the number of clicks compared to the volume of impressions, known as CTR. They can compare and project CTR by country, gender, and age. Furthermore, advertisers also have access to even more advanced metrics, such as the cost of CTR relative to the country and other segmentation data they've selected for their campaign.

Advantages of Digital Advertising

• Target Audience Segmentation and Filtering: Digital advertising allows advertisers to target their campaigns with high precision. This ensures that the right people see the right ad at the right time.

• The ability to measure campaign performance: Digital advertising gives marketing experts the ability to measure the performance of their campaign across the various segments or filters they've set up. This represents a perfect level of efficiency, as these metrics allow each advertiser to know whether their campaign is on the right track or if adjustments need to be made to improve performance.

• Flexibility to establish marketing strategies: Being programmatic advertising, the advertiser can make their advertising strategy more adaptable, making changes even on the fly. This makes digital advertising flexible and allows it to be adjusted and improved through a trial and error mechanism to meet what the target audience is looking for.

Examples of digital advertising:

A car brand launching a new model that stands out primarily for its exterior design, paint details, and vehicle cut decides to create a banner ad with a 360-degree view. The marketing team makes this decision because they believe it is important for users to appreciate different views of the vehicle, which stands out for its elegant design. This ad is primarily targeted at people looking for a car with an elegant design beyond its mechanical capabilities.

A makeup and jewelry brand decides to create a social media video campaign targeting women who are of marrying age and have a middle-high economic capacity. This advertising uses several filters to segment the target audience and also decides that videos are a more effective format than banners because videos allow for more precise communication, describing the benefits of these makeup products or engagement rings. Additionally, since these are higher-priced products, they consider that paying more for video campaigns is feasible, as the return on investment (ROI) justifies the value spent on advertising.

Collaborate with influencers

Influencers today have the power to set trends, fashions, and more among the people who follow them. This is why many brands often pay and collaborate with well-known influencers in the target audience sector they want to reach. Many followers of YouTubers, TikTokers, Instagrammers, etc., view the products or services used by their favorite influencers positively due to the emotional or trust connections many of them establish with their followers. This is why this type of advertising tends to be perceived more organically or naturally by followers, as influencers already create content related to the products or services being advertised.

• Greater connection with the audience: Influencers have more trust and emotional connection with their followers. Additionally, they respond to comments and live feedback, allowing them to evaluate your product or service in real-time, along with their followers.
• Flexible budgets: While you can aim to collaborate with an influencer who has a large number of followers, you can also do so with an influencer whose followers are increasing. This allows you to assess your financial possibilities and also evaluate the influencer's content to determine if you think it could go viral, all while fitting within your budget.

Conclusion

Digital advertising is highly effective and precise due to its programmatic system, which allows you to change and/or modify your marketing strategy in real-time. The metrics in digital advertising help guide you in adjusting, increasing, or decreasing your budget to safely scale your advertising campaign and ensure it aligns with the available budget.

Collaborating with influencers today is a good advertising strategy because it allows you to reach a loyal audience that trusts the promoter of your ad—the influencer. Ultimately, the most effective advertising is the one you build over time by offering high-quality products and services that truly solve the problems of your potential target customers.